ABEA Day 2: Aesthetics

armchairbea introToday, ABEA is all about aesthetics!

The Books: How often do you judge a book by its cover? How often are you surprised by what you find? Do you strategize and make sure every book in your series has the same cover design (as far as you are able to) and type? How important is it for the visual art on the outside of the book to match or coordinate with the literature art on the inside?

I admit, I judge books by their covers. A couple of past posts as proof:

And hahahahahahaha yes, if I have a series on my shelf, the cover design better match or it will drive me nuts!

But you know, that being said, I have read several amazing books that have the most boring, plain covers. Usually I find out about these titles via other bloggers, friends, or publicists. I’m not going to turn down a good read because I don’t like the cover. But when I’m just browsing in a bookstore? Something has to help me decide which books to pick up to read the synopsis… so cover art really does seem to matter, whether I like it or not.

The Blog: As a book blogger, in whatever form that takes, branding is important. Your colors, your fonts, your style of review, all of these things come together to make the “brand” of your blog – something that makes your reviews and posts and websites, all your various content, immediately recognizable to the people looking for you. What do you do to create a brand on your site? Do you think about these things?

I don’t try too hard to create a brand, with the exception that my photo and banner are the same across social media whenever I update it. I use the same review format now that I’ve switched to WordPress and use the Ultimate Book Blogger Plugin. I did create a tagline thanks to a past Bloggiesta Mini-Challenge (The B-Word by Amanda at On a Book Bender). I could probably do more about branding, but part of me doesn’t care all that much, and it ends up being pretty low on my list of priorities. I just like my blog to look nice.

  • I’m horrible at judging books by their covers, which has led to some read duds and some great ones. It’s always hit or miss, but I love it when a cover really symbolizes the story…as much as I can’t stand it when it has zero connection to the book. I really notice trends in covers and have a post that’s been dwindling out there about cover twins that will post probably this summer.

  • I have a pretty similar approach to branding. I figure that if I pick a blog design/color scheme etc. that I like, and write posts in my own voice on topics I want to read about, my brand/style will develop organically. For something as personal as a blog, a brand shouldn’t be forced.

  • Right?! I just like my blog to look nice…! And, generally, like I’m talking about bookish things and not, say, sports.